Creative Thinking & Presentation Skills Training Day – LONDON
Date(s) - 23/01/2014
9:00 am - 5:00 pm
- Do you want to think better and generate better, more creative ideas in 2014?
- Do you want to be better equipped to respond to business challenges, client briefs and pitch opportunities with killer ideas and strategies?
- Do you want to have more confidence and physical presence to pitch your ideas to current and potential clients?
- Do you want to learn how to command a room and an audience’s attention?
MiNetwork has joined forces with two of the UK’s leaders in their respective fields of creative thinking and pitching skills to deliver a one day training course that will help set you and your agency apart from your rivals in the year ahead.
The founder of creative thinking training consultancy Brain Juice, Gordon Brown, will spend the morning session outlining the creative thinking process and will give delegates some new creative thinking tools and techniques that will enable you to approach problem solving from new perspectives in the years ahead.
The afternoon will be spent in the company of theatre actor and presentation skills trainer Tessa Morton, who will address the issues that all too often stop people communicating the real power of their ideas to potential clients during pitches. Tessa has worked with many of the largest marketing agencies in the UK for some 20 years and has a unique approach to giving people the confidence to communicate with real impact.
AM: Brain Juice Training – It’s All About The Idea
Any sustainable agency business or marketing project is built around great inspirational ideas that are innovative and meet the needs of the business, the business owner or target market.
The morning session and workshops will provide an overview of creative and lateral thinking to help you to bring out your best ideas; ideas that will help you to better respond to the business and marketing challenges that you clients face.
You will leave this morning session with:
• A fuller understanding of the creative process
• An understanding of the key barriers to creativity, barriers that hold you back as a business and as an entrepreneur
• A comprehensive definition of creativity
• An understanding of the roles and benefits of creativity within your business
• A wide range of tips and processes to enhance all aspects of the creative process from personal issues through to team brainstorming
PM: Pitching & Presenting: Secrets From The Theatre
There’s no point in generating great strategies and idea if you can’t effectively get the people you are selling them to to buy into them.
Speaking in public can be a horrible experience for many people, but in the marketing industry it is absolutely critical to an agency’s success that all of their staff can speak effectively during pitches and presentations and that they can command the attention of their audience.
MiNetwork has again invited theatre actress and self confessed hogger of the limelight Tessa Morton, to offer her unique take on the many challenges that speaking in public under pressure can throw up and all too often derails what would have been a great pitch.
The afternoon ession will not be about how to make more attention-grabbing Powerpoint slides. In fact Tessa actively discourages speakers from relying on crutches such as slides and videos and will share many tips on how theatre actors command their audience’s attention and manipulate their emotions to ensure they get their communications across clearly and effectively and with great impact.
Tessa has spoken for MiNetwork in Manchester, Birmingham and Leeds and, believe us, she is certainly one act worth seeing and you will leave with a totally fresh approach to pitching and presenting your business to potential clients that will give you the competitive edge in 2014.
Meet The Trainers
Gordon Brown, Founder, Brain Juice Training
With over 25 years marketing experience, Gordon Brown set up his own marketing consultancy, Circuit Break, in the belief that an alternative viewpoint can be highly beneficial in all walks of business. Gordon developed his Brain Juice creative thinking concept to work with business owners of all types to offer them a range of new tools and techniques to enable them to tap into their own creativity to solve the challenges that businesses face as they look to grow. He now works with a range of agency owners to help them generate more and better idaes to move their businesses forward.
For more info on Gordon visit www.brainjuicetraining.co.uk
Tessa Morton, Actor & Founder, Tessa Morton Partnership
Tessa is professional actress and teacher. She started TMP in 1994 to support pitch teams in advertising agencies manage their anxiety and build rapport with their clients. Many years on and her business now works in all industry sectors and her coaching techniques have helped MDs, sales teams, project mangers, and presidents, present with increased confidence and impact.
The Day’s Agenda
- 9am: Arrival & Coffee
- 9.15am: Creative Thinking 1
- 10.45am: Coffee
- 11am: Creative Thinking 2
- 12.30pm: Lunch
- 1.30: Presentation Skills 1
- 3pm: Coffee Break
- 3.15pm: Presentation Skills 2
- 5pm: Finish
Who Should Attend
- Creatives – Junior to Director level
- Client Services – Exec to director level
- New Business – Exec to Director level
- Marketing & Sales – Exec to Director level
MiNetwork members can attend the training day at the special rate of £225 per delegate. To book your member’s place please contact firstname.lastname@example.org.